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Fractional CFO / COO for founder-led brands

A clear path to your vision.

You know where you want to take this business. VisionPath builds the financial path to get you there: how to reach the vision, how to fund it, and how to know you are on track. On numbers you can finally trust.

Book a call →See how I helpCFO-level strategy. Operator-level rigor.
The gap

You can see where this is going. Can your numbers?

VisionNumbers

Most founder-led brands outgrow their finance function long before they run out of ambition. The vision is sharp. The numbers underneath it are not. VisionPath closes that gap, so the next raise, the next channel, the next big hire is a decision you make with conviction instead of a guess.

How it works

Two things, working together.

01

The path

Strategic finance that turns your vision into a route you can walk.

Where you are going, how to fund it, and the milestones to know you are on track. The accounting rigor underneath is the base that makes the path real, not the point of it.

  • A plan that connects today's numbers to where you want to be
  • A model and milestones so progress is something you can see
  • A senior partner in the room for the raise, the sale, the lender
How I help
02

The engine

An AI-upgraded finance function that does the heavy lifting.

Most people talk about AI in finance. I have rebuilt finance operations on it, so the work that used to bury your team runs quietly in the background.

  • A close that runs itself
  • Margins you can trust, not guess at
  • Reconciliation in minutes, not days
The AI-upgraded finance function
The moment you're in

You don't call a CFO when things are calm.

You call one when the numbers suddenly have to hold up. Here is what that moment looks like, and what changes once they do.

The momentWhere the path takes you
01Scaling faster than your systems

A finance function built for where you are going, not where you have been.

02Cash is tight

The runway to your next milestone, in view 13 weeks out.

03Raising capital

The capital, and the plan, to build what you see.

04A lender at the table

Capital that keeps flowing, on numbers the bank trusts.

05Flying blind on margins

The clarity to make the moves that actually get you there.

06Inherited broken books

A foundation solid enough to build a real plan on.

07Your team is buried in manual work

Their time back, for the vision instead of the ledger.

08Selling the business

What you built, realized. A clean exit at full value.

Why VisionPath

A partner who has run the business, not just the books.

Most fractional CFOs come from pure finance. I have sat in the operator's chair, so I speak inventory, fulfillment, supply chain, and cash as fluently as the P&L. That bridge between operations and finance is where the real decisions get made. And I do not just advise on the numbers; I have rebuilt finance functions on automation that carries the load, so you get senior judgment and a function that compounds.

  • Operator and CFO

    Finance fluency plus real operations experience, no translation needed.

  • Judgment, then leverage

    Senior strategy first, then automation that makes it scale.

  • Built to hand off

    I level up your team instead of creating a dependency on me.

What that looks like

Outcomes, not adjectives.

A few of the patterns founders bring me in for. Details are kept general on purpose.

  • Took month-end from a multi-week scramble to a clean, predictable close.
  • Turned reconciliation that ate days each month into minutes, with automation built for the work.
  • Got founder-led brands diligence-ready, so a raise or a sale moved on their timeline.
  • Built board- and lender-grade cash visibility when cash was the constraint.
  • Recovered six- and seven-figure inventory and cost discrepancies hiding in the books.
  • Stood up clean, consolidated, defensible structure for multi-entity brands.
Alongside your team

I work alongside your team, not around it.

You do not need to fire your bookkeeper or switch accountants. I work at the CFO layer, on strategy, structure, and the decisions that move the business, alongside the people who already keep your books. Your team gets more, without starting over.

Start here

Let's map the path.

A short call to talk through where you are headed and what is standing between you and it. No pitch, just a clear read on whether I can help.

The routeSheet 02